Increased life expectancy is transforming society’s needs and raising health awareness. According to data from the Spanish National Statistics Institute (INE) for 2025, people aged over 50 account for more than 45% of the population in Spain, reflecting the growing need to provide accessible, high-quality healthcare.
This segment of the population, known as the ‘silver economy’, has greater purchasing power. It seeks comprehensive medical coverage that suits its lifestyle, as well as feeling listened to and supported when using the services contracted.
That is why at ASSSA we have policies which adapt to these demands, such as contracts up to the age of 79, preventive services and insurance without co-payments. The aim is to make people the main priority and care for their health at the different stages of life.
