The real challenge of tackling the current transformation of the insurance sector, in terms of the accelerated adoption of digital technologies, lies in the ability to offer an excellent service from any channel. This transition to digital should be aimed at providing more healthcare initiatives and better services. There’s no doubt that innovation is the solution in this area and to achieve this, integrating new technology can be the factor that makes all the difference in this atmosphere of constant evolution.
The fact is that the health sector’s changing needs find their cornerstone in new technologies, a way of achieving safety, efficiency and personalisation in the improvement of healthcare services.
In the current situation, it has taken barely a couple of years to make the kind of progress that in normal circumstances would have required much more time, transforming us into connected digital societies.
ASSSA has been able to tackle this new way of dealing with social relations that opens up new horizons for us in terms of being connected with our insured customers. The key to this has been to reinvent ourselves from their perspective. This transformation of our company has not only involved digitising assistance to our users, it has also entailed moving towards a hybrid model that blends face-to-face assistance in branch offices with other methods like the electronic card or the Insured Portal. Implementing digital tools and technological resources to optimise processes has been our maxim in recent years, without losing the core essence of who we are and what we do.
Our commitment is to work on adapting ourselves to the relationship demanded by our insured customers and to come up with techniques that, like the launch of our Insured Portal, become essential instruments for transforming the role of the insured into taking a more active interest in looking after their own health. We have successfully put in place an online personal management tool that allows the insured direct access to their policy 24 hours a day and enables them to stay in constant communication with the organisation. They can make transactions ranging from authorisations to making payments, with a service in various languages that is fully secure and accessible from any place and device.
The use of technology for optimisation and efficiency in our day to day work brings us even closer to our insured, fulfilling our commitment to continue offering excellent quality healthcare insurance.
ASSSA is with its insured customers wherever they may be, at any time.
